Handboek Category Management

Jan-Willem Grievink, Evelyn van Leur - Slager

Retail is changing faster than ever this decade. The power has shifted to the shopper, and only strong retail brands, with professional Category Management and excellent execution will be able to grow profitably. Category Management is needed to build a strong retail format and brand. Categories fulfill different roles from traffic builder to routine or destination category and must add value to the retail brand. We believe that intensive cooperation between retailers and suppliers is necessary to perform this task well.......

€ 31,90
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